riverini’s note: Our good friend and blogger Rixx Javix recently decided to found a new alliance, the name of the alliance is callled A Band Apart. If you are interested in joining, check his announcement post at EVEOGANDA’s homepage.

Over the years I’ve created dozens of Alliance Brands for players in Eve Online. And I’ve created or helped create my fair share of actual Alliances. A Band Apart is the first time I’ve actually combined those two elements with fore-thought and planning. My previous Alliance, Burn Away, happened rather quickly without much planning. Which was pretty obvious when it fell apart just as quickly.

This time the idea of an Alliance has been in the works pretty much since Stay Frosty was born almost a year ago. Obviously I had no idea at that time how successful Stay Frosty would become, so the idea of an Alliance would have seemed a tad weird in the early days. But from the beginning the plan was building, forming and evolving along a route that would eventually lead to this. There have been plenty of players along the way that doubted I even had a plan, and yet, here we are.

I thought I’d take you through the process of developing the Alliance brand, give you a behind-the-scenes peek at how it all developed, and some insight into how this all came together.

It all starts with my very first Eve Corporation called Inglorious Basterds. We won’t re-hash the history and the stupidity of that first try, suffice to say I was two years ahead of the release of Quentin Tarantino’s film of the same name. I am a huge fan of Quentin’s films, of film in general. The entire Stay Frosty brand comes directly from the movie Aliens, for example.

Eventually Inglorious Basterds morphed into my first pirate Corporation, Lucifer’s Hammer. Which burned brightly for about six months and then tragically disintegrated due to real life issues I was facing at the time. Lessons learned. And this time, I was determined to not abandon the Corporation. I kept my alt as CEO of Lucifer’s Hammer while Rixx went off and played with the Tuskers.

So while Stay Frosty grew like wildfire, Lucifer’s Hammer served as a place to put our alts while we focused on pirating. The plan was always ready in the background, to turn LH into more than just an alt dumping ground. But I needed a few things to happen first. For one, I needed good leadership to help run the High-Sec side of things, and two, I needed a WH Corporation.

Over time the leadership emerged that could run LH properly. It has taken time, but I was determined from the beginning to give it the time it needed. We were in no rush. (And sincere thanks to Gwen, Draiv and everyone else who stepped up to the plate!) And then a couple of guys in Stay Frosty contacted me about starting a WH Corp! How about that? Suddenly we had the missing piece we needed. (Thanks to Skine and MiLLY!!)

The plan all along was to make this Alliance something special and unique. A combination of Corporations, all connected by players and a desire to build a strong group. Typically in Eve, players create a “pirate” Alliance by adding pirate corporations. A “WH” Alliance by adding WH Corporations, and on and on. In our case, we are not going to do that. Stay Frosty is the pirate corporation, LH is the high-sec, and MATH will be the WH corp. We don’t need more blues, we need more opportunities for our members. Our members are the focus of this Alliance. How cool is that?

Ok, now you have the background. Now to brand building. I was pretty sure from the beginning that I didn’t want the Alliance to be named after Stay Frosty. That wouldn’t be fair to the members or LH or MATH. We needed a new flag to fly under together, something that would unite us. As usual I dragged my growing list of cool names out and started thinking about it. I even started a thread on the forums and away we went.

Remember Inglorious Basterds? Remember me being a big Quentin Tarantino fan? What is the name of Quentin’s production company? The logo at the beginning of each of his films? That’s right race fans – A Band Apart.

Given what I’ve told you about our intentions, it starts to make sense now doesn’t it? We truly are a band apart. We’ve been doing things are own way for almost a year, the Alliance isn’t going to be any different. Why not own it?

Immediately of course, I started thinking about a logo. Already people were asking me on the forums about one. So my mind started humming along in the uniquely weird way it has of doing. Connecting pieces. At first I considered copying the actual A Band Apart logo that Quentin uses. But that really wouldn’t work well shrunk down on a killmail. So I started thinking about other iconic band images. And lo and behold.

Didn’t I have a giant poster of this image on my dorm room wall in College? I sure did. This classic image perfectly encapsulates the independent spirit and rebel nature of our merry little band. Just as it did an entire generation of punk rockers.

I’m totally going to rip this off.

But wait, there is more. A quick google search revealed a lot more to this image than just the album cover.

It seems one of my favorite artists, Bansky, has also had a run at this iconic image. The pieces are really starting to fall into place now!

So I take the original photo and the Banksy translation, mix them into my brain and start to work. I want the final piece to be instantly recognized for what it is, but I also want it to be uniquely our own as well. Not a copy, as much as a faithful rendition. London Calling is a sacrosanct image in the history of Rock and Roll, I have to pay my respects.

I also have to be aware of the uses I’m going to need the icon for. In-game is one small piece of where this image will be used over the coming years. I’m sure there will be dozens of Wallpapers, Posters, Events, and other places where we will need it to work.

A Band Apart
Click to embiggen

This is where we are today. The process continues. According to CCP’s rules, we have to wait six months before submitting an in-game logo into the system. So we have plenty of time to refine, change, alter, and perhaps even go in a different direction. Who knows?

But that doesn’t change the fact that we need an identity now. I don’t want to wait. I want more players to join our three main Corporations. And I have an unusual desire to promote the Hell out of it. As you all know.

So there it is. More than you wanted to know about the process behind the creation of our new Alliance.

Where will it all lead? Are there other plans beyond this? Oh boy, so many sekrits. You’ll just have to wait and see now won’t you? Muhahahaha.

Rixx Javix

Rixx Javix is a null and low sec PVPer. He has seen some heavy warfare in the Providence region in the years he has been playing. His blog can be found here.

  • Join a Proper Alliance

    So your previous attempt to make alliances failed hard but this time will be different?

    Stay Frosty? Inglorious Basterds? Lucifer’s Hammer? Never heard of them…. so many people make alliances iN EvE that no one has ever heard of, then those people fool themselves into thinking they had some kind of great success. If your alliance does not hold sov it is a minor hobby alliance that no one cares about. OOOh! Controversial? Not really… Only a few dim witted inconsequential players would think so.

    • rixxjavix

      That’s kewl m8 and thanks for the feedback. You are probably right and I wouldn’t worry yourself thinking about us at all. Pay no attention to it. Believe me, we aren’t worth your time. I’m totally fooling myself. Everyone knows it.

      • Gewns owns high sec

        You guys should make a corp and join a proper null sec alliance. That way you might not fail cascade.

        • rixxjavix

          No thanks. I have a corp with over 200 pilots in it already. Maybe some Null Sec guys will want to join us instead?

          • Gens owns high sec

            No thanks. I’ll just burn your trial accounts when we burn jitta.

          • rixxjavix

            I’ve just contracted you this thing, you’ll love it, it’s called a Clue. Figured you needed it.

          • Senex Legio 1

            lol. Gens, your attempt to be a troll is terrible. Please stop as you are looking rather silly. Not everyone wants what you have, and that does not make them any better or worse than you.

            Good for you Rixx. My corp is blissfully unaffiliated, having played the sov/null sec game for years. We voluntarily gave it up and couldn’t be happier. I asked my guys the other day if we wanted to re-look at the proposition, and I pretty much got told to stuff it. Being sov free is a truly wonderful thing.

          • rixxjavix

            I spent three years in Null Sec and I have no desire to ever go back. Except to steal their stuffs and cause trouble of course.

        • angry nullbears are angry

          “proper null sec alliance” lol 🙂

        • Kamar Raimo

          “You guys should make a corp and join a mass movement in nullsec so you can feel warm and fuzzy while sitting in 10% TiDi and get on the same killmail with 300 other guys by downtime.”

          There, fixed that for you.

    • I’ll give you the same answer I gave Rixx on Twitter:

      “I’m part of the best corp and best alliance, and fly with awesome pilots that get me. Who can ask for more?”

      Sov? That’s a headache. Being eve-famous? Pheh. Having fun and making friends that I’d drink with IRL? Damn stright.

    • Guest

      ya why don’t ya tell that to the Marmites and their trillions in killmails on “elite” sov holding alliances

    • durr

      Last i checked there are plenty of big name alliances both old and new that don’t hold sov, uneducated comment is uneducated

    • replying to an angry nullbear

      awe u heard it here first guys if u aint got sov or aint mentioned on TMC then you aint a proper alliance and no one cares!!!!

  • Kraiklyn Asatru

    You mean you want to be like obsidian front?

    • rixxjavix

      Sorta I guess. Although they don’t have any -10 Corps do they?

      • Kraiklyn Asatru

        No, thats policy, *whistles* some exceptions now and then ofc. Only reason is because its not that hard to stay -2.0 We like it when people can pitch in where ever most of the action is. We are NBSI ofc, we play the sov game. Granted the knife in the back after EMP collapsed sucked, but we are back. We also have corps in lowsec and regular lowsec roams, it is were all are new people are usually send. We do active highsec wardecs ( even though there isn’t a lot left that is willing to challenge us in high) So far we haven’t done mercenary work in highsec, but it is being considered since we do get offers from other merc corps on a regular basis.

        Not to forget and very important, we are still a carebear indie alliance.

        • Bob

          What are you talking about? Join a proper corp.

          • Kraiklyn Asatru

            No 🙂

          • rixxjavix

            We like our improper corp

        • rixxjavix

          Not really the same thing then. No offense, it sounds fine and all.

  • Saduria

    Why not use an Apoc in the logo’s hand rather then a Rifter, if positioned right, could look similar to the guitar. GL with alliance

  • GFY

    This retard is so full of himself, and who cares about all this babble anyhow?

    • rixxjavix

      I know I don’t. Dood is such a wanker!

      • GFY

        lol, good reply. +1 to you.

  • Докку

    So THAT’S why most of EVE branding looks like a notoriously bad example of Web 1.0 art. Thank you for the insight.

    • rixxjavix

      LOLZ. U mad bro?

      • Докку

        No, just amused by how bad branding in EVE usually is.

        • rixxjavix

          Let’s see some of your awesome branding then? Share a link.

          • Докку

            A straightaway “Let’s See YOU Do Better”. Classic.

          • rixxjavix

            Seeing as how I develop brands professionally for Fortune 400 global companies and you are an internet commenter, I believe it is justified.

          • Докку

            There’s no such thing as Fortune 400. There’s Forture 500 and Forbes 400. So, yeah, between that and the example we see here, I think we both know you don’t really do that.

          • rixxjavix

            Actually the term is insider speak. Pull!!

  • Methylated Spirit

    I love the logo, it’s to the point and also personal. Well played mate

    • Bo Jangles

      And of course bonus points for the clash (y)

  • Soldarius

    This is the way you do it. Best wishes.

  • Really?

    What a pile of fluffy crap someone thought was an article. Artwork? Derivative drivel.

    • rixxjavix

      I know right? What the hell is going on here? Someone should do something!

  • Spurty

    Wow .. epic art work.

    I never felt so much alike [fading] alike alike alike

  • Bo

    So how are you “a band apart”?? I still don’t get what is “unique” about this group? Saying the alliance is about the members is like saying the company is all about synergy. Superfluous words that mean nothing without context.

    When groups fail cascade it is always “real life issues” it seems, it is never we have 0 originality that can’t come even come up with a name for the group that isn’t ripped off a movie.

    And if I’m not mistaken “pirates” aren’t allowed in highsec, and there are no pirates in wh space, there are no standings loss there.

    • rixxjavix

      You wanna know what makes us unique man? It’s the people! Yeah, that’s right, the people. The little guys and gals, the workers, their heart and compassion, that spirit that gets out of bed each and every day and says, “Y’know what? Today is the day! Im gonna undock and get out there in space – and you know what?! Im gonna make a difference! Not for me, but for mah mates! I don’t care about the odds, or how many freaking stabs you got! Im gonna do eet for the childrens!”

      It brings tears to mah eyes I tell ya. It really does come down to Synergy really. A holistic approach to teamwork.

      Oh man, that was beautiful.

  • Partsking

    Sounds cool. Really like the artwork.

    Building something new and fresh always gets the blood pumping. Wish you luck!