Hey Pilots,

I’m CCP Falcon, EVE Community Manager, and I’m here today to let you know about some clarifications to our Alliance logo submission process for EVE. Right now, the Alliance logo process is relatively simple – once the criteria we set out for submission of a logo is met, the approved logo is packaged within the EVE client and delivered in the next major release. Players may then use the approved Alliance name and logo in the game and for fan support outside the game.  Despite this simplicity, there has been some recent unintended confusion, raising several questions we would like to answer.

Over the last couple of weeks, I’ve been in lengthy talks with CCP Juris, who is basically CCP’s Judge Dredd. The result is this blog designed to give a little clarity regarding the status of Alliance logos once they’re accepted into the game, and to shed some light on the legal side of things so that our community is fully aware of how they can use Alliance names and logos.

Under our EULA,  when Alliances and corporations are created in game, their names become part of EVE’s intellectual property (“IP”). This is why we ask people not to use already copyrighted material. The same occurs with Alliance logos, and any other player-created content. CCP’s ownership of everything used in the game client is necessary under current intellectual property law and is also an industry standard practice in the MMO-space.

While player-created Alliance logos are part of CCP’s IP, it has never been our intention to prevent Alliances from using them outside the game for fan support (including selling “Alliance logo” merchandise to help fund the costs of running an Alliance).   Recently, however, some community members have had issues with third party sites when selling physical goods with an Alliance logo (such as t-shirts, mouse mats, and other Alliance themed merchandise).  During regular and routine actions by our legal team to prevent others from selling unauthorized EVE products, some online vendors also removed from their stores items bearing an Alliance logo (especially when paired with any reference to EVE Online), which ruffled some feathers among the community and caused several players to contact us.


Over the years our community has created some amazing alliance logos and as such, we are not fans of this situation. To prevent this from happening again and to clarify any confusion on the issue, we've been in contact with the Council of Stellar Management, and we’d like to update the Alliance logo submission procedure.

While CCP must retain ownership of Alliance logos that are submitted to us due to the fact that they are packaged within our client, and are part of our game IP, we do not want to overly restrict the way in which Alliances can use them. So, we have drafted a short license that allows free usage of Alliance logos by the Alliance, while still protecting against copyright and trademark infringement as a necessary part of our business of making internet spaceships. This license will be included as part of the Alliance name and logo submission process to give players the ability to use their Alliance logos in a broad manner, but still ensure CCP is able to undertake other exciting EVE endeavours that might include the logos, such as blogs, comic books, TV series, etc.

We want to be extremely transparent in the way that we handle IP ownership and usage entitlement for player created Alliance logos, so we are sharing both the license and the revised Alliance logo submission procedure, for your information.

  • The new alliance logo submission procedure can be found here.
  • The new license for usage of Alliance logos which will be part of the Alliance logo submission process can be found here.

Over time, we will be offering our existing Alliances the new license. We believe this will help with any inadvertent or accidental restrictions on the sale of Alliance products, and avoid any disruption to funding server and other “real world” costs of maintaining your Alliance.

Of course, if there are any alliances in game whom feel that they would rather not have CCP retain copyright ownership of their alliance logo, then the executor of any alliance who feels this is the case can feel free to submit a support ticket to us under the alliance logo submissions category to have their logo removed or replaced.

If there are any questions regarding this, please feel free to join in on the comments thread for this blog, which can be found in the link below this blog’s title.



[ Original Dev Blog ]


  1. Ciaphas Cyne

    just in time! my alliance is about a month away of qualifying…i think…

    February 13, 2014 at 18:01 Reply
  2. zef

    A world of difference to the current MWO spectacle!

    February 13, 2014 at 18:28 Reply
  3. Ortho

    I wouldn’t celebrate, the new license agreement takes away even more of your rights than the EULA tries to

    February 13, 2014 at 19:31 Reply
    1. Anhenka

      You didn’t have any. By submitting it to be included in the game you lost the right of exclusive distribution, in both the previous version and before. This is a simple reality that prevents CCP from being liable to frivolous lawsuits if the original producer of the icon decided to sue.

      You are losing nothing in the updated agreement, it simply presents the agreement in such a way as to leave less grey legal areas in regards to the original producer of the icon selling products. You in fact gain a measure of clarity by the agreement specifically spelling out that you are permitted free non-exclusive use of the icon in regards to merchandising.
      Not that you will listen to me at all, sitting there basking in your self ignorance and tinfoil.

      February 13, 2014 at 20:27 Reply
    2. Sorry Snowflake

      CCP is giving more freedom than you would ever get if you made a logo for any other business. In almost every other case you can use it for your portfolio and that’s it. You certainly won’t make a cent off it unless that was agreed to in the original contract.

      Source: Graphic Designer

      February 13, 2014 at 20:39 Reply
      1. Guest

        We’re not talking about a logo for a business, we’re talking about a group of players in-game that took the time to create something for the group of players they are a part of. This is not “business as usual”, this is CCP taking things from the players that they spent time to create. And why do they want the rights anyway? They have no good reason for doing this. Facebook has a better system for uploaded content than this: https://www.facebook.com/help/193430577370347/

        February 14, 2014 at 06:00 Reply
        1. yoyoyoyoeastsidewestside

          If CCP take the time to take legal action against such players they should phone John Smedley from $OE, he knows THE best tactics how to bury MMOs.

          February 14, 2014 at 10:41 Reply
        2. The Obvious

          CCP doesn’t have to put your logo in game…

          February 14, 2014 at 13:27 Reply
  4. John Doe

    Wow.. so if you create something it’s not your own but they generously let you use it. I guess the only way is to claim it before hand then don’t tell them when you upload it :p

    February 13, 2014 at 21:06 Reply
    1. Homophobic John

      No, by uploading it, you are giving them permission even if you hold the copyright for it. Actually, especially if you hold the copyright for it. It could even lead to a transfer of ownership in the right court, but such things rarely go that far. Normally a lawsuit would be filed (if someone is making money off of it) and then one side will back off.

      February 13, 2014 at 21:30 Reply
  5. Homophobic John

    People wonder why games dont like you to submit artwork to be used in the game. This is why. Eve is of course, the exception.

    February 13, 2014 at 21:27 Reply
    1. Methylated Spirit

      News article or it didn’t happen. I’m calling bullshit on this one John, sorry. You can buy frappachinos in burger king.

      February 14, 2014 at 01:14 Reply
      1. Homophobic John



        By the way that beer was fucking awesome as shit. If you’re ever nearby we’ll have to grab one and tell tales of Eve. Gay stuff totally wont happen….

        February 14, 2014 at 02:45 Reply
        1. Rainbows and Unicorns

          Missouri huh? I’m pretty close. I’m down, but as long as you promise eve+gay stuff.

          February 14, 2014 at 04:14 Reply
        2. Methylated Spirit

          I’m not going to travel from Scotland to Missouri for a beer, but gay stuff with a homophobe would be interesting…

          February 15, 2014 at 08:54 Reply
      2. lulz


        February 15, 2014 at 00:11 Reply
        1. Methylated Spirit

          Lol ya

          February 15, 2014 at 08:54 Reply
    2. The Obvious

      since when is 240k – 6 = 239,993?

      February 14, 2014 at 13:24 Reply
      1. Homophobic John

        Since vodka.

        February 14, 2014 at 13:52 Reply
  6. That Duder

    Whoo we can now print off Alliance shirts and stuff to sell to Aliance members and not have CCP ocking on our door o/

    February 13, 2014 at 21:34 Reply
    1. The Obvious

      It was never CCP that would knock at your door. It was the company printing the shirts that would refuse due to the logos being copyrighted materials.

      February 14, 2014 at 13:22 Reply
  7. Daniel Grist

    that lotka volterra one is god dahm epic.

    February 13, 2014 at 23:41 Reply
    1. Kamar Raimo

      Too bad a bunch of bees destroyed them.

      In b4 Monsanto claims the genetically engineered honeybee as intellectual property 😀

      February 14, 2014 at 00:50 Reply
      1. Corky

        he got fired AGAIN?

        February 14, 2014 at 10:38 Reply
      2. Daniel Grist

        killing LV was the first nullsec thing i really did, (as smashkill)

        February 15, 2014 at 17:21 Reply
  8. Nobody

    And here I thought this blog may have been about the logos on our spaceships they have been dangling for years.

    February 14, 2014 at 11:41 Reply
  9. thoughts

    So any website, youtube or twitch video that displays the eve logo or any alliance logo (or even alliance name for that matter), and utilizes any form of monetization is not only in violation of TOS, but subject to copyright and trademark infringement laws.

    That mean websites such as TMC have applied to CCP for licensing to use “Alliance names and logos”? Where can you verify that a website is properly licensed by CCP to be selling or profiteering on CCP IP content?

    February 14, 2014 at 13:47 Reply
  10. DrkyDrky

    So if an Alliance creates a Logo outside the game, uses it on their own site before uploading it to EVE, than they decide to upload it in-game, suddenly their alliance Logo becomes part of CCP’s IP?

    February 16, 2014 at 06:34 Reply
  11. I studied in a number of schools for performing.

    October 18, 2018 at 14:38 Reply

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