After receiving this email 24 hours ago, I held it up and classified it as a troll in kugutsumen.com foreplay; which is where a some of our intel gets validated. I refused to believe this email was real, but evidence and confirmation came from several sources, including agents with very close ties with CCP. Up until that point I refused to believe it’s veracity, but it seems now that shit has in fact hit the fan.
After reading the CCP Zulu release, we broke down as we became aware of the similar direction between the CCP DevLog and this “leaked email”. We decided to calm down and post this after heavily consulting advisors, ex-game developers, and well informed EVE online players.
The emai,l to which we hold no authorship, editing, nor claim it to be factual since we at EN24 are still in denial/shock, even a day after. We are assured that the writing style is that of “Hilmar”. No-one other than the original source of our leak referred to the newsletter as ‘fearless’, and the content of the email certainly goes inline with the poorly received DevBlog message CCP Zulu expressed.
We do not claim the veracity of this email. It came to us via a Drop Box (just as the newsletter),but we didn’t publish it immediately out of the respect we feel for CCP games. However, the evidence has been mounting all day as we kept digging around and other clues have been popping up constantly. Keep in mind that maybe Eve News24, by posting this, is being a peon to the well planned machinations of people wanting to destroy CCP.
Having said all this, here’s the email in its entirety. Read it and make your own conclusions.
— Email Starts—-
Date: Thu, 23 Jun 2011 18:16:54 -0400
To: [email protected]
Subject: ccp ceo global msg sent today
From: [email protected]
Content-Type: text/plain; charset=”UTF-8″
Message-Id: <[email protected]>
sent by hilmar to ccp global list-
We live in interesting times; in fact CCP is the kind of company that if things get repetitive we instinctively crank it up a notch. That, we certainly have done this week. First of we have Incarna, an amazing technological and artistic achievement. A vision from years ago realized to a point that no one could have imaged but a few months ago. It rolls out without a hitch, is in some cases faster than what we had before, this is the pinnacle of professional achievement. For all the noise in the channel we should all stand proud, years from now this is what people will remember.
But we have done more, not only have we redefined the production quality one can apply to virtual worlds with the beautiful Incarna but we have also defined what it really means to make virtual reality more meaningful than real life when it comes to launching our new virtual goods currency, Aurum.
Naturally, we have caught the attention of the world. Only a few weeks ago we revealed more information about DUST 514 and now we have done it again by committing to our core purpose as a company by redefining assumptions. After 40 hours we have already sold 52 monocles, generating more revenue than any of the other items in the store.
This we have done after months of research by a group of highly competent professionals, soliciting input and perspective from thought leaders and experts in and around our industry. We have communicated our intention here internally in very wide circles through the Virtual Economy Summit presentation at the GSM, our Fearless newsletter, sprint reviews, email lists and multiple other channels. This should not come as a surprise to anyone.
Currently we are seeing _very predictable feedback_ on what we are doing. Having the perspective of having done this for a decade, I can tell you that this is one of the moments where we look at what our players do and less of what they say. Innovation takes time to set in and the predictable reaction is always to resist change.
We went out with a decisive strategy on pricing and we will stay the course and not flip flop around or knee jerk react to the predictable. That is not saying nothing will change, on the contrary, in fact we know that success in this space is through learning and adapting to _what is actually happening_ and new knowledge gained in addition to what we knew before and expected.
All that said, I couldnâ€™t be prouder of what we have accomplished as a company, changing the world is hard and we are doing it as so many times before! Stay the course, we have done this many times before.
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